July 12, 2023

Collision 2023 Bite-size Interviews: Project Arrow and Ecology

The project of the first electric car fully assembled in Canada, which cares about the environment and demonstrates innovations in the tech industry

At the Collision 2023 conference, which occurred from June 27 to 29, we not only gathered the most significant tech industry trends but also interacted with representatives from intriguing startups and companies at their stands. One of them was Andrew Genovese from Project Arrow's ACE Engineering & Operations Support. Check out the video to learn more.

Project Arrow is the prototype of the first fully electric car manufactured in Canada. It is currently being developed by the Automotive Parts Manufacturers' Association (APMA). The organization's objective is to showcase its technical innovations to North Americans and the world and demonstrate that it is capable of domestic electric vehicle production. This is particularly significant today as the automotive industry is undergoing rapid changes. An increasing number of manufacturers plan to transition completely from vehicles powered by traditional internal combustion engines to electric alternatives by 2030-2035. APMA is proactively preparing for this market shift.

Andrew highlights that many new and fascinating technologies are being employed in today's electric vehicles. Many of these technologies are related to solar energy, which has the potential to extend driving range and reduce charging costs. This is applicable even in Canada, where solar panels can absorb ultraviolet rays. Other technologies used in Project Arrow include smart fabrics in cabin elements and Level 3 autonomy, which implies an autopilot system for nearly independent vehicle operation. All of this has been made possible thanks to the 60 partner companies collaborating on the project.

Electric vehicles are part of the environmental safety trend discussed at Collision 2023. Project Arrow regularly features at various exhibitions, where it can be evaluated in person. The schedule for these events can be found on the official website. Showing interest in such projects can be everyone's contribution to environmental care.

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Mykola (Nick) Hrytsaienko


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