Netflix Games' Triumph Illustrates the Significance of Venturing into New Niches During Digital Business Transformation

In this article, using Netflix Games as an example, we discuss the opportunities for business diversification, exploring new avenues for company activity, which can be organized with the help of digital transformation tools available to almost every business in Canada

Mykola (Nick) Hrytsaienko
October 13, 2023

Netflix has long been considered a pioneer of streaming services, providing access to hundreds of movies, animated films, series, and shows. It hosts content not only of its own production but also content produced by various other companies of different sizes on its platform.

As of the writing of this article, the number of Netflix's paid subscribers is nearing the 240 million mark. Despite its evident success, the company continues to evolve. One of the latest initiatives in this direction is the launch of a platform with mobile games available under the same subscription.

To create a new business avenue, Netflix started hiring top managers and other specialists from AAA-level gaming industry companies back in 2021. It has secured support from popular gaming studios like Ubisoft and renowned names in game development like Joseph Staten, the creator of Halo.

Despite the obvious success in the streaming movies, series, and other visual content market, the company decided not to rest on its laurels and went the way of diversification | Source: Netflix

By the end of summer 2023, the company shifted to cloud gaming technologies, which in the near future will allow the launching of sophisticated three-dimensional games on television screens without the need to connect modern gaming consoles, computers, or other high-performance equipment.

Netflix's example shows that resting on one’s laurels is not an option. Thanks to digital transformation, which is accessible to almost every business in Canada, it is possible to both simplify company processes and increase customer loyalty, as well as organize a new direction for profit generation.

Digital transformation is available to Canadian companies thanks to the unprecedented government initiative—Canadian Digital Adoption Program (CDAP). For this, it offers a $15,000 grant to develop a digital strategy plan, a 6-year, 0% interest loan up to $100,000, and a $7,300 wage subsidy. Read more about it on this page.

Did you know Netflix isn't the only company dabbling in game design?

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