In this article, we explain why the appearance of a website or mobile app should be more than just visually appealing and align with the company's design code. Primarily, it must be user-friendly.
Developing a user interface for a website or mobile app is not just about aesthetic appeal. Instead, it represents a complex task that requires a deep understanding of user experience. That's why this task should be handled by a professional.
An experienced UX specialist can anticipate user needs and preferences. They assist developers in creating websites or mobile apps that meet users' expectations, avoiding any discomfort or urge to close the application quickly.
In each of our projects (some of which you can read about in the Case Studies section of our website), a professional UI/UX designer with extensive experience in digital marketing participates. They understand user behavior online and what users expect from digital products.
Navigation and Accessibility. These two concepts are key to a successful UI with well-developed UX. An expert in this field can design menu structures and element placements that are easily understood by users.
It's also important to consider rapid access to necessary information. This involves providing data useful to a particular user and minimizing clicks for target actions, which can positively impact conversions.
Responsive Design. A UX specialist always considers the wide variety of modern devices and screen sizes. They create UIs tailored for each type of gadget, considering daily usage while maintaining functionality and aesthetics.
According to recent statistics published by Exploding Topics on November 1, 2023, at this link, over 55% of internet traffic comes from mobile devices. Thus, when developing responsive design, it's crucial to start with smartphones, then move to desktops and tablets.
User Feedback. A professional UX specialist knows the importance of collecting and analyzing user feedback. That's why popular websites and mobile apps often include a feedback form for suggestions.
Such elements also quickly identify issues with forms and other tools, which can negatively impact conversions. Plus, it's important to continually improve the UI, making it more user-friendly and efficient.
An experienced UX specialist combines knowledge in psychology, design, technology, and marketing. Their involvement in UI development not only enhances the product's usability and aesthetics but also contributes to its commercial success. We have repeatedly seen this in our experience.
Additional investments in quality UX pay off through increased user satisfaction and loyalty to the company's product. A professional approach to UI development is a key factor in creating a successful and competitive website or mobile application.
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